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Paving-The-Way

Each Black Business Paving the Way for Another

Build Black Owned Dual Business Startup Cooperative will be a part of the movement to see tangible changes in the Black community. It is a known fact that the Black Community does not have enough ownership of businesses which produce environments for the creation of additional jobs. Leaving the community to fend for themselves to figure out how to create their own company alone or worse seek jobs from our open oppressors. This disparity has led to a lack of wealth accumulation and economic empowerment within the community.

While Black-owned businesses have grown significantly in recent years, they still make up a small share of firms and revenue in the country. Supporting Black businesses, or “buying Black,” has been identified as an effective strategy for moving Black people toward equality in the United States. However, there must still continue to be initiatives and businesses that are paving the way for change and inclusivity in the retail and job creation sectors. We are pleased to present our initiative!

Introducing the Build Black Owned Dual Business Startup Cooperative, a groundbreaking opportunity to support and empower the Black community while building your own successful business.

Our flagship offering, the “Store in a Box,” is a comprehensive e-commerce solution that provides everything you need to launch and grow your online store.

How Does the Store in a Box Help Build Economic Stability Within the Black Community?

The “Store in a Box” initiative plays a crucial role in building economic stability within the Black community by providing a platform for Black entrepreneurs to establish and grow their businesses. This initiative not only offers the necessary tools and resources for individuals to launch their online stores but also operates on a unique sponsorship model. For every full-price purchase of a “Store in a Box,” another Black entrepreneur is sponsored to acquire the same package at a discounted rate. This approach creates a network of support and collaboration, allowing more individuals from the Black community to enter the e-commerce space and contribute to the economic growth of the community.

Furthermore, the sponsored “Store in a Box” maintains an advertisement for the sponsor’s store for the first year or until they sponsor two discounted stores, thereby promoting visibility and driving traffic to the sponsor’s business. This reciprocal support system fosters a sustainable environment for Black-owned businesses to thrive and succeed.

In addition to the direct support provided to individual entrepreneurs, the “Store in a Box” initiative contributes to the overall economic stability of the Black community by promoting conscious consumerism and the patronage of Black-owned businesses. By facilitating the establishment of multiple online stores and encouraging consumers to support these businesses, the initiative contributes to the circulation of wealth within the community and the empowerment of Black entrepreneurs.

Overall, the “Store in a Box” initiative stands out for its holistic approach to economic empowerment, combining practical resources with a sponsorship model that fosters collaboration and mutual support within the Black business community. This unique opportunity not only enables individuals to pursue their entrepreneurial aspirations but also contributes to the broader goal of building a strong and sustainable Black economy.

What is the “Store in a Box” and How Does it Work?

The “Store in a Box” is a comprehensive retail solution that provides all the necessary technologies and resources to quickly establish and operate a retail location online. While the term “Store in a Box” is used in various contexts, in the specific context of the Build Black Owned Dual Business Startup Cooperative, it refers to a package that includes everything needed to launch an online store, particularly tailored to support Black entrepreneurs.

Each Store in a Box is uniquely designed for the Black entrepreneur’s target audience and niche. The retail storefront is set up using open-source shopping carts. Open-sourced products are effective at reducing initial and recurring costs when used effectively. By implementing the use of multiple open-sourced products and tools in the Store in a Box, Black entrepreneurs can increase their chances of scaling and longevity. The Store in a Box was designed to ensure the complete ownership of the storefront is that of the Black entrepreneur. This movement will eliminate reduce the fear of losing their storefront every month, if they cannot pay a fee.

The Store in a Box includes the following components:

The Store in a Box includes various key essential elements for a new entrepreneur, such as mobile-responsive WordPress themes, SSL security, a top-level domain name, hosting services, professional email addresses, email collection form, vendor accounts, sales banners, pre-stocked products, store gamification, customization, one-on-one WordPress dashboard walkthrough, and spam protection. Each of these elements plays a crucial role in establishing a strong online presence and driving business success.

  • Mobile-Responsive WordPress Themes: These are important because they ensure that the entrepreneur’s website is accessible and looks good on all devices, including mobile phones and tablets.
  • SSL Security: SSL security is essential for encrypting the data transmitted between the website and its visitors, which helps protect sensitive information such as login credentials, payment details, and personal information.
  • Top Level Domain Name: Having a top-level domain name, such as .com, .net, or .org, can help establish the entrepreneur’s brand and credibility, making it easier for customers to find and remember the website.
  • Hosting Services: Reliable hosting services are crucial for ensuring that the website is always accessible and loads quickly, which is important for providing a positive user experience and improving search engine rankings.
  • Professional Email Addresses: Professional email addresses help create a professional image for the entrepreneur’s business and can be used for communicating with customers, suppliers, and other stakeholders.
  • Email Collection Form: An email collection form is important for building an email list, which can be used for marketing and communicating with customers and prospects.
  • Vendor Accounts for Drop Shipping and Print on Demand Services: Vendor accounts can help the entrepreneur source products to sell on their website without having to hold inventory, which can reduce costs and risks.
  • Sales Banners: Sales banners can be used to promote special offers and discounts, which can help attract and convert customers.
  • Niche Specific Pre-Stocked Products: Pre-stocked products can help the entrepreneur quickly launch their online store and start making sales, without having to source and add products themselves.
  • Store Gamification and Customer Loyalty Plugin: Store gamification and customer loyalty plugins can help engage and retain customers and encourage repeat purchases.
  • Customization and One-on-One WordPress Dashboard Walkthrough: Customization and one-on-one WordPress dashboard walkthrough can help the entrepreneur tailor their website to their specific needs and learn how to manage it effectively.
  • Spam Protection: Spam protection is important for preventing unwanted and malicious content from being posted on the website, which can help protect the entrepreneur’s brand and reputation.
  • Payment Processing: Accepting payments from customers using their preferred method of payment can increase trust and conversion rates.

How It Works

The “Store in a Box” operates on a unique sponsorship model, where each full-price purchase of the package sponsors another Black entrepreneur’s discounted purchase of the same package. The sponsored store maintains an advertisement for the sponsor’s store for the first year or until they sponsor two discounted stores, creating a network of support and collaboration within the Black business community.

In addition to the standard package, there are also product upgrades available, such as the ability to source directly from the Members Only online warehouse, have the storefront displayed in the Power Through Peace and Unity Store, make product requests, and access premade website banners.

The “Store in a Box” is designed to provide a complete and accessible solution for Black entrepreneurs to establish and grow their online businesses, while also fostering economic stability and collaboration within the Black community.

Each of the elements included in the Store in a Box is important for both new and established entrepreneurs as they can help establish a strong online presence, build credibility, attract and retain customers, and drive business success.

Emphasis on Niche Specific Storefronts for Profits

A niche-specific storefront is important for revenue for several reasons. Firstly, it allows businesses to target a specific segment within a market that is often overlooked by other businesses, leading to less competition and potentially higher profits. Additionally, niche products tend to have more loyal customers, as the more specific and niche a company/product is, the more loyal customers will be to buying from them exclusively. Moreover, focusing on a specific niche can lead to increased authenticity, credibility, and customer trust, as well as the ability to personalize products and services to the target audience, which in turn encourages customer loyalty. Niche marketing can also lead to product and service innovation, as businesses focus on meeting the unique needs of a specific market segment, when included in the overall structure. Niching down opens a path for the Black entrepreneur by building authority and increased chance for market and product expertise.

All the Tools Needed in One Box

The requirement to have large sums of capital to enter the retail space because of large minimum order amounts is eliminated with this solution. The Store in a Box is tailored to assist the Black Entrepreneur with the key pieces to starting, maintaining and scaling their online store successfully. The Store in a Box provides each storefront owner with guidance and access to manufacturers and distributors that offer wholesale, drop shipping, customization and print on demand services, right out the Box!

One-on-One WordPress Dashboard Walkthrough

The Store in a Box automatically comes with a live screenshare, one-on-one, step-by-step WordPress dashboard walk through to ensure a firm foundation is set for the storefront. Receiving guidance will provide additional leverage for success in the retail and technological spaces for the Black entrepreneur. Live individual training is more effective to meet the entrepreneur where they are in their current level of understanding.

Shared Resources

Each time the initiative discovers and vets a new reputable manufacturer, distributor or vendor all members will have access to their products and services with no additional charges ever.

Leverage Our Research

We’ve taken years to acquire distribution connections, discover quality products and services to share. We’ve invested years to learn how to use them in concert with our mission to economically impact the lives of Black communities. We encourage the use of our research to streamline each storefront’s success.

Uniquely Black

By using WordPress Themes as a key component of the building structure, entrepreneurs have hundreds if not thousands of website design choices. The Store in a Box allows the Black entrepreneur to choose any theme from the WordPress Repository as a base before it is crafted to make it uniquely their own. Most Themes have free and paid versions. However, we highly encourage our participants who are just getting started to use the Starter Templates prior to transitioning to professional packages.

Each One Teach Many

The Dual Business Startup Cooperative Initiative will drastically increase the number of Black entrepreneurs that have access to learn and grow individually and with the community. With each participant gaining hands on experience and real time training in the wholesale/retail, website design/website maintenance and internet marketing industries at the same time, there will be new experts. We will motivate our new experts to share their knowledge with their families, friends and community.

Time and Cost Savings

To save the Black entrepreneur time and money we have listed some of the top mobile-first free themes recommended by the WordPress community and developer gurus. See the live demo version of the theme by clicking it.

Ready to get started right away? Pick one these highly recommend themes and Let’s Build!

Frequently Asked Questions and Answers

  • Can the Sponsor use the Discounted Store in a Box purchase for themselves or a family member?
    • While the Sponsor cannot use the Discounted Store in a Box for themselves, they can purchase the Discounted Store in a Box for a family member including a spouse.
  • Can the Store in a Box be transferred to another owner?
    • Yes, after the required 60-day waiting period required by ICANN
  • Does the Store in a Box require a membership subscription?
    • Although we would love every Black entrepreneur to join the initiative, it is not a requirement.
  • Can a Store in a Box Membership be purchased at a later date?
    • At this time, yes. However, this is subject to change once the official cooperative is formed and by-laws are effective.
  • How long does it take to setup the storefront?
    • The storefront is typically constructed within 3-7 days of receipt of the customization file submission from the storefront owner.
  • Is this a racist organization?
    • No, we are not a racist organization. We believe in taking care of our own communities before seeking to better others’.
  • Why are there membership fees?
    • Membership Fees help to reduce each storefronts upfront costs for wholesale/resale, distribution, and vendor accounts. Membership fees also help to acquire new accounts and cover our overhead costs.

Be the Momentum Behind the Movement!